Specific metrics for influencers

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Evaluating the credibility and authenticity of the influencer is crucial to the success of the campaign:

Authenticity and trust: The influencer's authenticity and credibility are key factors for campaign success. An authentic and credible influencer is more likely to engage your audience and generate positive results for your campaign,

Influencer personal performance metrics: Understanding and aligning with the influencer’s own performance metrics and goals can help ensure a successful collaboration. This can include goals like increasing engagement, increasing reach, etc. By aligning your goals with the influencer’s, you can work together to achieve mutually beneficial outcomes.
What KPIs can you use to ensure your influencer community is real and engaged?
Evaluate influencer compliance using Kolsquare's compliance score
Kolsquare has launched the “Compliance Score”, an innovation that allows brands to assess the compliance of key opinion leaders (KOLs) with French Influencer Marketing Legislation . This feature provides a quick overview of how KOLs identify sponsored posts and comply with sensitive content standards. It is already available for French KOLs with more than 5,000 followers on Instagram and will be expanded to other European markets, such as the UK and Germany.

The Compliance Score evaluates posts from the past three months and ranks KOLs from “very good” to “very bad” based on their compliance with legal requirements. This move follows the passing of laws in France that make brands co-responsible for illegal content shared by influencers. Influencers must clearly flag promotional content and are prohibited from promoting certain products, such as cosmetic surgery or gambling.

For marketers, the “ Compliance Score ” simplifies the process of selecting influencers by ensuring their compliance with brand values ​​and legal obligations . Kolsquare has also developed a filter to identify influencers certified by the ARPP for their responsible influence.

Kolsquare’s algorithm analyses brand mentions and determines whether a post is a collaboration, assigning a score according to the accuracy of the tagging in accordance with French law. While France is at the forefront of laws specific to influencer marketing, other countries are building on existing advertising regulations, and national self-regulatory authorities are developing guidelines to increase transparency in the sector.

Kolsquare's credibility score to deal with fake followers
For all influencers in the global database, Kolsquare’s technology calculates a percentage that indexes the credibility of each influencer . The Kolsquare credibility score therefore shows how “healthy” the influencer’s audien owner/ partner/ shareholder email database ce is. The software checks that the profiles do not contain bots, inactive followers, purchased likes or purchased followers. A score between zero and 100 is then determined.

Conclusion
The influencer marketing landscape continues to evolve, offering brands unique opportunities to connect with their audiences in a meaningful and measurable way. KPIs (or performance indicators) for influencer marketing—from engagement to reach to conversions and beyond— provide a roadmap for navigating this complex area.

By implementing rigorous monitoring of these indicators, brands can not only measure the effectiveness of their campaigns, but also optimize them for maximum impact. Authenticity , trust, and long-term collaboration with influencers remain the foundation of this success.

Brands that invest in understanding and applying relevant KPIs will be better positioned to build lasting relationships with their audiences, create brand awareness and drive sales.

In the digital age, where data reigns supreme, having the right influencer marketing KPIs is not only strategic, but essential to driving success .