scope of activity and unique selling proposition;

Collection of structured data for analysis and processing.
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maksudasm
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Joined: Thu Jan 02, 2025 7:11 am

scope of activity and unique selling proposition;

Post by maksudasm »

This section will focus on the text that sells a product or service and encourages consumers to take a targeted action.

Number of characters – 1500.

When writing content, it is important that the text is not continuous, but structured. In this case, potential clients will not have a reason to ask clarifying questions and search the entire site for the information that is needed at the moment.

The Services section vk database should contain the following information:

description of service;

its cost;

brief algorithm of work;

call to action.

Description of services

Product card
The card size must not exceed 500 characters.

The main mistake that content masters make is the lack of information about the cost of the product and its description, namely, the weight, technical characteristics, individual features, etc. are not indicated. And this is the first thing the buyer looks at. An empty picture is of little use to users, since, looking at it, they will not be able to find out the cost of the product and its characteristics.

The product card must contain the following information:

a picture or photograph in good quality;

technical characteristics of the product;

price;

video;

customer reviews;

call to action or "order" button.

Blogs
Your own blog is essential for any business. If you ensure proper management of the resource, fill it with interesting and useful content, you can provide good additional traffic to the site.

There are no clear boundaries regarding the number of characters for each article. You can write an interesting article that is read in one breath, while its volume will not exceed two thousand characters. Or you can write the same thing in five thousand characters, pouring a lot of "water" into the text, but no one will read this work. You need to make a detailed content plan and test it. In terms of the frequency of posting articles to the blog, it is best to adhere to the following schedule - no more than two or three articles per week. This is quite enough to maintain interest in the resource and attract new visitors.

Blogging

A blog article should consist of the following elements:

A catchy headline. It is desirable that it be written according to the 4 U model – usefulness, uniqueness, specificity and urgency. For example: You will forget about scratches on your smartphone screen for two years with the help of iShield protective film.

Pictures. It is important that they are of high quality and attract attention. Experts disagree on whether the picture should be relevant to the text or whether a creative approach is allowed. Here it is necessary to try, experiment and look for the golden mean.

An advertising offer at the end of the article, which mentions promotions and special offers.

CTA – call to action. This is the final stage in any communication chain between the seller and the visitor, which converts into a real sale.

SEO optimization. Is a mandatory component for successful promotion of the resource.
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