The strategic nexus you should take home

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muniyaakter
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Joined: Tue Jan 07, 2025 4:38 am

The strategic nexus you should take home

Post by muniyaakter »

is the following…

Use warm colors (red, orange, and yellow) in social settings or at times when people want to be social to increase the perceived value of your experience.

The Principle of Color Proximity and How It Can Improve Your Ads
Now, if you agree that increasing body heat also pakistan business email list requires physical proximity, this other property of colors won't bother you…

We said that Heat = Proximity and that Heat = Red.

Following the equality, we can say that Red = Proximity .

Simply put, we perceive red objects as closer to us than they actually are.

But the interesting part is this: it seems that this different perception leads us to focus on the details of the objects in red, just as if they were very close to us.

In fact, a 2009 study by researchers Mehta and Zhu on a camera advertisement revealed that:

People preferred a red creative if the communication angle focused on a product detail;
Instead, they preferred a blue creativity when the communication angle was more generic.
Use red for designs that focus on details. Use blue for designs that present a general overview.
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