User statistics

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Unlike previous years, when Twitter was more popular than Instagram among Gen Z, in 2024 the platform becomes more popular among millennials and older people, as more than three-quarters of Twitter users worldwide are between the ages of 18 and 45 .

Along the same lines, Twitter profile usage among teenagers has declined noticeably, with 23% of them stating that they never use Twitter. However, globally, Twitter has seen its user base grow, especially in Western Europe, where it increased by 3.8%. In Central and Eastern Europe, the platform has lost popularity so far this year, with its user base shrinking by 7%. In North America, users also decreased slightly, by 0.5%.

In terms of gender distribution, 72.7% of all users in the Twitter community are men, while 27.3% are women. Among these audiences, the platform has achieved only 43% popularity. Another 29% dislike the platform and 23% maintain a neutral position.

Embed image: Source: YouGov

Application usage statistics
Twitter usage statistics for 2024 appear to be mostly independent of users' origin or nationality , although of course rich countries also have the most users on social media.

Twitter without politicians or politicians without Twitter? At present, neither seems to work without the other. According to the study, 83% of high-level politicians have a Twitter account. And indeed, 76% of users interact with politicians and parties in general, and 67% with politicians or political parties with a different ideological leaning to their own.

Another important professional group on Twitter is journalists , who make up 25% of verified accounts. This is not surprising, as journalists are influencers who play a key role in shaping public opinion . After all, they tell us what is happening in the world, from debating politics to tweeting about sports. Because of this high concentration of media creators, Twitter is often used to spread news from around the world. As such, many people see this type of content in their feed before they see it on TV or their favorite news service. 79% even see Twitter as a news site.

The influence is also reflected in the fact that 73% of users with a Twitter profile follow at least one journalist. This once again demonstrates the platform's focus: the Twitter community wants to be informed about curren business development directors email database t events and generally stay up to date in real time. For this reason, the platform also allows for more controversy than many other networks.

As Twitter usage statistics for 2024 show, 47% of US Twitter users prefer culturally relevant brands and companies that advertise KPIs on the platform. Also, 85% of US small businesses consider Twitter essential for customer service, as Twitter allows for easy communication between customers and companies.

Twitter statistics in Spain
First of all, Twitter has 11.78 million users in 2024 in Spain. This number represents 24.8% of the country's total population. Although the total number of users has fluctuated in recent years, the platform remains relatively stable in terms of usage.

In terms of demographics, the majority of users with Twitter accounts in Spain are in the 25-54 age group. This age group represents an active population and is likely to be involved in both professional and personal discussions. Additionally, there is a predominance of men in the Twitter community, with 61.7% of male users versus 38.3% of female users.

On the other hand, users of this social network in Spain spend an average of 48 minutes a day on the platform . Most of these users access their Twitter account mainly through mobile devices, reflecting a general trend towards mobile use in social media consumption . In terms of interests, the most popular topics on Twitter Spain include news, politics, sports and entertainment.

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