Introducing Kolsquare's new Key Metrics Dashboard: transforming influencer marketing insights

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available to all Enterprise users. Read on to learn how Key Metrics will boost the strategic planning and analysis of your influencer marketing campaigns.


Kolsquare has launched its innovative Key Metrics Dashboard, designed to revolutionize the way brands strategize and evaluate their influencer marketing campaigns. By providing a holistic view of influencer performance and engagement across multiple platforms, this tool addresses a crucial need for data-driven decision-making in the evolving world of influencer marketing. Here’s how it works and why it’s important for strategic planning.

Available to all Kolsquare users with the Enterprise subscription plan, the Key Metrics dashboard consolidates a brand’s data from multiple sources, including organic and sponsored content, and spans platforms such as Facebook, Instagram, Snapchat, and TikTok. Metrics covered by the dashboard include EMV, impressions, engagement, number of posts, and number of influencers who mentioned your brand.

“What we have learned from our clients is that as influencer marketing strategies evolve and become a core element of the marketing mix, the need for in-depth benchmarking has intensified,” says Romain Knecht, Product Manager at Kolsquare and project leader.
“The idea is to have a dashboard that offers a much more global view of your influencer marketing strategy, allowing brands to really scale up their activities to achieve greater impact.”
Designed to be flexible, the Key Metrics dashboard can be customized to users’ exact benchmarking needs: timeframe, platform, audience location, brand mention, etc.

It reveals how many posts – organic or paid – include mentions of your brand, how many influencers have mentioned your brand, and which ones mention the brand repeatedly over time.

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Customizable metrics, progress tracking, and detailed search and exploration
Using the Key Metrics dashboard, Kolsquare Enterprise users can compare two differe vp it email database nt time periods, such as year-over-year or quarterly performance, to identify growth or decline in key areas such as content volume, mentions, and engagement.

The user-friendly layout (in Kolsquare's signature colors, of course) provides engaging visual aids, such as charts that highlight the differences between the two periods, making it easy to identify trends and anomalies.

The tool tracks the evolution of metrics such as Earn Media Value (EMV), highlighting changes in influencer strategies. For example, a decrease in post volume but an increase in EMV could indicate or confirm the impact of a strategy shift towards using Mega influencers, who offer more impactful content.

At Kolsquare we love our filters and our Key Metrics Dashboard is no exception as users can filter and segment data by audience location, allowing for accurate and market-specific analysis.

Users can dive into specific posts or influencer profiles directly from the dashboard, offering granular insight into what is driving changes in performance.

The panel identifies the percentage of repeat influencers over time periods, helping bran