Why are instant messaging tools important for your sales?

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Instant messaging tools have a long history in marketing strategies. We could say that email marketing and process automation were the first steps that aimed to develop the implementation of instant messaging.

However, advances in technology provide us with more and more options with efficient results to maintain good communication with our clients.

But why is it so important to have a good communication strategy? Because customers are looking for satisfactory experiences with the brand and for it to encourage them to make a sale.

When a customer receives prompt and timely attention to their concerns or desires, they will be closer to consolidating the purchase. And this is where messaging tools come in.

Chatbots are one of the best known and most effective in the process south korea whatsapp resource of automatic communication. Using artificial intelligence, they have the ability to maintain a fluid conversation with customers, resolve any queries and even guide them through the processes necessary for the purchase.

Whatsapp is one of the most popular instant messaging applications in the world and its adaptation, Whatsapp Business, gives companies a new opportunity to offer timely communication.

It is still a very new tool, so there are no conclusive results on its effectiveness. However, according to studies carried out by Messenger People , due to the large number of users of the platform, companies have a very wide range of campaign reach.

And taking into consideration that investment in instant messaging strategies usually has lower costs compared to other marketing techniques, the ROI is usually positive.

Messaging marketing strategies usually have an ROI that is related to engagement, reach, CTR, etc. But each company must carefully consider the indicators that best fit it in order to have an objective calculation.

Again, the success of the marketing plan will depend greatly on the way in which the strategy is executed. We must remember that messaging is an effective way to attract potential customers as long as we do it properly. Over-sending can generate results contrary to those desired.

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