That is why Email Marketing plays such an important role

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It is no secret what a good email campaign can do to generate sales. In numbers, this trend was growing during 2020, the year of the pandemic, in China where it increased by almost 700% on the part of retailers. It must be taken into account that Email Marketing and Live Shopping are bidirectional trends where one can help the other and vice versa. Some benefits of Email Marketing and Live Shopping Some benefits of Email Marketing and Live Shopping There are many specific benefits that can be achieved with an Email and Live Shopping strategy, and among them we can find the following: Increase your audience's purchasing decision by showing the product as it is with the help of well-known streamers and influencers. Using Email Marketing in Live Shopping gives a very important degree of credibility to the brand and the products.


Seeing a product in the hands of an influencer pharmaceutical companies email list is not the same as receiving an email from them in your inbox. It significantly improves engagement by generating much more important actions such as interaction through questions and answers at the time. It generates many more sales conversions because it not only shows the product, but also promotions or discount codes. Many more people are reached due to the reach of Email Marketing and Live Shopping. The opening rate of messages sent by email is very high. Steps to implement Email Marketing and Live Shopping together To implement an Email Marketing and Live Shopping strategy, the following key steps must be used: 1.- Choose an influencer adapted to the brand's target Knowing how to choose an influencer adapted to the brand's strategies is very important for Email Marketing and Live Shopping. Just like choosing the person who will transmit the message, you have to choose the channel through which they will do so.