What are we talking about? A store price list is not just a list of items with prices, but a powerful sales tool that you need to know how to use. Dry gray tables are gradually becoming a thing of the past, and more and more often the price list is becoming an element of corporate identity.
How to compose? Don't be afraid to add color, images, and other visual elements to your price list design. It's also worth considering using unusual approaches to the structure and content of your price list to attract customers.
The article explains:
The essence fusion database and objectives of a store price list
Benefits of using a price list
Types of price lists
Rules for creating a store price list
Methods for creating a store price list
Design of a price list
Example of creating a price list in Excel
Creating a store price list in 1C
5 "tricks" for creating a selling price list
3 mistakes when creating a price list
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The essence and objectives of a store price list
A price list is a list of goods or services (with prices) that a company offers to its customers. In some organizations, this is a couple of sheets with several names, while in others, it is a whole catalog that includes hundreds of lines.
Why does a store or any other organization need a price list? To simplify interaction with the client, to immediately demonstrate the product, price lines. In addition, it helps in preparing periodic reports.
As a rule, organizations specify prices in rubles. However, sometimes points or such a unit as standard hours are used for billing.
Where can you see price lists in everyday life? For example, a restaurant menu, a table with prices for cigarettes in a tobacco kiosk, a list of services in a repair shop, etc., etc.
Thanks to the price list, contact with the client becomes more formalized and transparent. The entire process of interaction from the moment of negotiations to payment looks completely open, as does the procedure for providing services.
The essence and objectives of a store price list
When calculating the cost of services, the actual costs (for creating the service) are taken as a basis and a markup is added. For any business process, the price list is a very important component, it can even be used as a sales management tool. And in the internal price list of the organization, not only the prices of goods (services) are usually specified, but also their cost price, as well as the limits of possible discounts or markups.
The price list of goods in the store makes it easier for the customer to choose what he needs, and also to compare the existing offers with their competitors' analogues (this is also convenient for the company itself).
In certain cases, it makes sense to make several price lists with prices for different clients (if there is a division by industry or group of companies). Perhaps, for some (for example, if there is an agreement on special SLA) services are sold at higher prices.
It makes sense to collect vendor products in a separate price list. It may also be necessary to prepare a new price list for participation in tenders or for concluding special contracts.
And in some cases you can do without a price list (we mean situations when there is no price at all or it cannot be named precisely):
Providing a VIP service or fulfilling a one-time order. This happens when you, for example, do something at the individual request of a client. Here, a price list is not needed, because the information from it will no longer be useful in the future.
Fulfilling an order with special conditions (when the client specifies their special requirements and restrictions). Here, prices can jump a lot, so there is absolutely no point in bringing them together in a single price list.
A unique offer is being brought to the market.
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