Audiovisual content is increasingly consumed by users

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So it is key to add videos to your newsletter. This is a way to capture subscribers' attention more quickly. It also helps them stay longer on your email. Adapting to consumer preferences is essential if you want to be successful in your marketing strategy . Keep in mind that your content must focus on what the public wants to see , and audiovisual formats are currently the winners. Therefore, it is very important that before adding videos to your newsletter you know what aspects you need to consider. In digital marketing, there is a structure for each of the strategies that exist, so you cannot simply improvise. It is necessary to carefully study the factors that influence the process. TABLE OF CONTENTS Things to consider when adding videos to your newsletter 1.- Focus on the objectives 2.


- Make sure your design is responsive 3.- Use static betting email list images with a “Play” button 4.- Make it brief 5.- Add a good CTA 6.- Create exclusive landing pages 7.- Don't forget to personalize Go ahead and add videos to your newsletter Things to consider when adding videos to your newsletter As you already know, it is not just about adding a visual format. You must go further, knowing what you should take into account when adding videos to the newsletter. In this way, you will be able to work in a more accurate, correct and, above all, effective way: 1.- Focus on the objectives As with other marketing strategies, it is essential that before adding videos to your newsletter, you establish the objectives you want to achieve. These are essential polarities, since without them you would not have a goal to reach with your campaign.