Having decided on a set of topics, you need to choose the form of presentation of the material. It should correspond to the format of the site. For blogs and communities of online stores, it is best to use the following types of publications:
educational articles;
analytical data;
video reviews;
ratings;
webinars;
photo collections;
step by step guides;
analysis of problematic topics;
interview;
news reports;
comparison of products/technologies.
Informational and sales materials should be diluted with entertainment. The content plan should be balanced and varied, including in the visual sense.
Step 3: Create categories for content
Ideally, a blog or website should have a rubricator, and all articles should be sorted for ease of searching. To begin with, you can create several main sections, improving the scheme as the resource/account develops and the number of materials increases.
Example of a list of headings for an online clothing store:
new items;
fashion world news;
useful fashion tips;
clothing selection guide;
star preferences.
The headings should be supplemented benefits of reaching overseas chinese consumers in europe with hashtags, which significantly simplify the search for the necessary topics and articles and ensure an increase in targeted traffic.
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Step 4: Approving the publication schedule
Now the right choice of time for posting materials plays a very important role. Reach depends on it. At the same time, you should rely on the behavioral factors of the audience and not overdo it with the number of publications. Regarding the latter, there are a number of recommendations in the context of different platforms:
online store blog: 2–4 articles per week;