Key responsibilities of a category manager
Posted: Sun Jan 19, 2025 10:44 am
Development of the product range based on the analysis of advertising and social research aimed at identifying customer needs and demand.
Coordination of merchandising projects and product positions with the Commercial Director responsible for purchasing and production processes.
Participation in the development of unique offers on the market based on the analysis of the activities of competing firms.
Preparation of the product range matrix and its presentation to managers and customers.
Formulation of proposals for the introduction or discontinuation of a specific product, service or category of goods.
Market and economic how does cash app work research.
Selecting a supplier, conducting negotiations and drawing up contracts.
Assessing the reliability of partners, organizing the supply of raw materials and components directly from manufacturers.
Monitoring the fulfillment of contractual obligations by partners.
Evaluation of compliance of batches of goods with international and national requirements, as well as quality standards.
Providing proposals for changing suppliers and terminating product supply contracts to optimize business processes, reduce costs and increase profits.
Analysis of sales reports by departments and branches. Identification of weaknesses in direct and indirect sales.
Control of the complete presence of products at points of sale.
Monitoring the correct placement of products in accordance with merchandising and marketing criteria.
Counting the products remaining on the shelves.
Manage inventory levels and lead times for high-demand products.
Organization of audits and inventories.
Entering surpluses, mis-sorting and shortages into reports.
Checking, confirming and marking the range of products for compliance with GOST and TU requirements.
Advising staff on the proper storage and transportation of certain products.
Participation in value formation processes.
Organization of the work of carriers and forwarders responsible for the movement of goods.
Preparation of sales plans and forecasts.
Target audience analysis and creation of a portrait of potential and actual clients.
Formation of strategic optimization models.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
St
Coordination of merchandising projects and product positions with the Commercial Director responsible for purchasing and production processes.
Participation in the development of unique offers on the market based on the analysis of the activities of competing firms.
Preparation of the product range matrix and its presentation to managers and customers.
Formulation of proposals for the introduction or discontinuation of a specific product, service or category of goods.
Market and economic how does cash app work research.
Selecting a supplier, conducting negotiations and drawing up contracts.
Assessing the reliability of partners, organizing the supply of raw materials and components directly from manufacturers.
Monitoring the fulfillment of contractual obligations by partners.
Evaluation of compliance of batches of goods with international and national requirements, as well as quality standards.
Providing proposals for changing suppliers and terminating product supply contracts to optimize business processes, reduce costs and increase profits.
Analysis of sales reports by departments and branches. Identification of weaknesses in direct and indirect sales.
Control of the complete presence of products at points of sale.
Monitoring the correct placement of products in accordance with merchandising and marketing criteria.
Counting the products remaining on the shelves.
Manage inventory levels and lead times for high-demand products.
Organization of audits and inventories.
Entering surpluses, mis-sorting and shortages into reports.
Checking, confirming and marking the range of products for compliance with GOST and TU requirements.
Advising staff on the proper storage and transportation of certain products.
Participation in value formation processes.
Organization of the work of carriers and forwarders responsible for the movement of goods.
Preparation of sales plans and forecasts.
Target audience analysis and creation of a portrait of potential and actual clients.
Formation of strategic optimization models.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
St