What is Lead Generation?

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Lead generation is the set of marketing actions carried out to obtain a larger amount of contact data from users interested in the brand. It is not an easy task: it is estimated that around 1 to 3% of all visitors can be captured as leads.

You need to know your audience very well and test the techniques you are using until you find the right one. Considering that users provide their data voluntarily, you need to deliver valuable content that is worth the exchange of information.



Lead generation is the set of marketing actions carried out to obtain a greater amount of contact data from users interested in the brand.



What is Lead Capture for?
By capturing leads, we can generate a database to interact with potential belize whatsapp resource buyers. The greater the number of leads, the greater the chances of conversion.

Once the first contact is made, inbound marketing techniques are applied to guide the user through the sales funnel . We cannot be too invasive with the first contact. In this methodology, the processes are slower, but much safer than simply presenting an advertisement to your potential client.

With each step of the strategy, you try to convince the user that the products or services you offer are the solution they need. How do you know which Lead is most interested in making a purchase? To do this, different techniques are applied, such as Lead Scoring and Lead Nurturing.

With Lead Scoring, each Lead is given a score depending on the stage they are in.

For example, if the user has only left their contact details and no interactions have been made with them yet, then their score is low, as they are in the first phase of the conversion funnel, called TOFU “Top of Funnel”. In this case, it is not yet advisable to sell them anything, but rather to offer them other ways to approach the brand.

If the Lead has already interacted with the brand on several occasions, then we have more information about what they are looking for: they are in the MOFU "Middle of the Funnel" phase and here we can offer them more personalized information to solve their problem or concern.

Finally, a Lead with a sales-ready score is one who is in the BOFU “Bottom of the Funnel” phase. This is a user who has already gone through the previous stages and who can be offered a product or service, or a free trial for a limited time.

As for Lead Nurturing , it involves actions that accompany the user throughout the conversion cycle. For example, sending personalized emails with content geared toward what each user needs depending on the stage they are in.