The epidemic made AS realize
Posted: Sun Jan 19, 2025 9:53 am
OMO customers are more willing to repurchase and spend higher amounts than single channel customers
AS Group has been laying out new retail in 2019, and has joined hands with Omnichat to fully develop "OMO Dialogue Commerce" in 2020. AS Group Chief Operating Officer Wu Shijie shared valuable store retail transformation results at a master seminar in March. From the perspective of consumption data, "virtual and real Fusion customers are india email list more willing to repurchase than offline customers, and the number of purchases is even 1.5 times that of customers who only shop in physical stores or online! In 2022, when the epidemic is gradually coming to an end, the overall average annual consumption of virtual and real customers has grown strongly by more than 50%!
that "conversational commerce" is a key puzzle piece for OMO's layout
Chief Operating Officer Wu Shijie said that because the "epidemic" struck suddenly, it is more important for the team to "respond to the situation". When the epidemic hit in 2020, the number of people in stores dropped sharply. Store counter ladies lacked suitable tools to proactively contact customers. AS launched contingency measures and set up LINE accounts in each store to contact main customers. However, it is difficult to manage many official LINE accounts, unable to convey a consistent brand style and message, and difficult to track results.
AS Group has been laying out new retail in 2019, and has joined hands with Omnichat to fully develop "OMO Dialogue Commerce" in 2020. AS Group Chief Operating Officer Wu Shijie shared valuable store retail transformation results at a master seminar in March. From the perspective of consumption data, "virtual and real Fusion customers are india email list more willing to repurchase than offline customers, and the number of purchases is even 1.5 times that of customers who only shop in physical stores or online! In 2022, when the epidemic is gradually coming to an end, the overall average annual consumption of virtual and real customers has grown strongly by more than 50%!
that "conversational commerce" is a key puzzle piece for OMO's layout
Chief Operating Officer Wu Shijie said that because the "epidemic" struck suddenly, it is more important for the team to "respond to the situation". When the epidemic hit in 2020, the number of people in stores dropped sharply. Store counter ladies lacked suitable tools to proactively contact customers. AS launched contingency measures and set up LINE accounts in each store to contact main customers. However, it is difficult to manage many official LINE accounts, unable to convey a consistent brand style and message, and difficult to track results.