Start with the customer persona

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You can generate a lot of leads, but not convert any of them into sales.

The fundamental aspect of creating content that attracts potential customers is this: the content must be relevant to your audience. At its core, the content must be relevant to your ideal audience. If this doesn’t happen, you’re not generating leads from your content, you’re not making sales, and you’re wasting resources trying to get low-quality leads.

What is a buyer persona?
A buyer persona is a profile of an individual buyer. This persona venezuela consumer mobile number list maps out who your buyer is, providing the attitudes, criteria, and touchpoints that the buyer might think of before purchasing a product from you.

When you gain insight into your potential customers and understand the questions they need answers to, you will create value-rich content that answers those questions well.

The first step in converting visitors into potential customers is with the help of content that brings value.

The value depends on what the client needs from you.

Here are the details to include in a buyer persona:

Biographical information – Include name, age, gender, income, location, and profession
Values ​​or Ambitions – The goals, hopes and ambitions of the customer
Pain Points – Problems they struggle with and questions that need to be answered