Optimizing your site

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Working with Google Search helps optimize a website by adding SEO value.

This is achieved, for example, by optimizing the graphic design of all elements, including images. We already know that responsive design of a site minimizes the bounce effect by making pages more attractive.

There are also platform features that allow you to review information about titles and descriptions. To do this, you must go to “search aspects” and then “HTML improvements” to see if there is duplicate content, if the titles have an ineffective length, if the meta descriptions work, etc.

Correcting the errors that the platform detects and azerbaijan whatsapp number database working on them contributes to better and greater organic positioning. Therefore, your site gains visibility.





Review the metrics
The uniqueness of the Google Results Console is its ability to measure all aspects involved in searches and the display of content on different websites.

From the control panel, it is possible to analyze in quantitative terms various items that account for the effectiveness of web content in relation to search engines.

Using Google Search Console in Inbound Marketing allows you to frequently monitor the results of the different strategies applied in order to measure the effectiveness of the campaigns.

Far from establishing a stable parameter for the performance of your campaigns, Google Search Console provides guidelines for their strengths and weaknesses. If you find yourself with results that you were not expecting, it will be a matter of evaluating the elements involved and implementing techniques to improve those numbers.

For more specificity, let's review some key aspects to analyze in relation to, for example, the organicity of links. We will see how Google Search Console can help you achieve more than satisfactory results in Inbound Marketing.

Clicks
In Inbound Marketing, clicks are counted every time a user enters a page ; that is, from the moment they leave the Google search engine and enter the website where the selected content is published.

It is possible that the same user, on different days, returns to the same page and this cannot be differentiated. However, if he leaves the page and returns during the same search; or if he does another search and clicks on the same page, the search engine counts only one click, since it records that it is the same journey.