Comparison of 20 Marketing Tactics Based on Investment and Results Over Time

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The world of marketing is dynamic and ever-evolving, with a wide range of strategies available to businesses to promote their products and services. When it comes to deciding which marketing tactics to use, two crucial considerations are the investment required and the time required to see significant results. In this article, we will look at 20 marketing tactics divided into four distinct categories based on these considerations: Short-Term High Investment, Short-Term Low Investment, Long-Term High Investment, and Long-Term Low Investment.


Before we dive into the nuances of each of the 20 marketing tactics, it’s essential to take a comprehensive look at the landscape. To that end, I’ve provided an analysis chart that positions each of these strategies into a quadrant corresponding to its level of investment versus its return over time. This visual overview will allow us to clearly and concisely understand how these tactics compare in terms of the investment required and the time required to reap significant results. The subsequent detailed analysis will help us understand the benefits, challenges, and potential of each strategy, empowering us to make informed decisions when planning an effective marketing approach.

Below, we’ll explore these 20 distinct marketing tactics that can bolivia phone number lead translate your strategy into tangible results. Each of these tactics offers a unique approach to promoting products and services to reach different audiences. Learn the key functions and expected results of each tactic, empowering you with valuable insights to make informed decisions about how to best position your brand in the market.


Short Term with High Investment

1. Linkedin Ads
LinkedIn’s professional platform offers an option for targeted advertising to a targeted audience of professionals. While it requires a more substantial investment, it can generate high-quality leads in a short period of time.


2. Google Ads
Google Ads allow your business to appear in relevant search results. They have a broad reach and can drive immediate traffic to your website, but the cost per click can be high, especially in competitive industries.


3. Facebook Ads
With a large and diverse user base, Facebook ads can reach a global audience. While the investment is considerable, precise targeting can result in a solid ROI.


4. TikTok Ads
TikTok has become a cultural phenomenon, especially among young people. Advertising on this platform can quickly build brand awareness, but the relevance of the target audience must be considered.


5. Influencers
Collaborating with influencers can give your brand instant exposure to an established audience. However, choosing the right influencers and negotiating terms can be challenging.



Short Term with Low Investment

6. ABM (Account-Based Marketing)
Account-focused marketing personalizes your approach to each potential customer. While it requires effort, it doesn’t require a large financial investment.


7. Cold Emails
Sending targeted emails to leads can be a low-cost tactic. Personalization and segmentation are essential to increase effectiveness.


8. Referral Program
Encouraging current customers to refer new customers can bring quick results with low investment, leveraging the power of word of mouth.


9. Cold Calls
Despite being frequently rejected, well-executed cold calls can generate valuable leads. It takes an investment of time and training to get results.


10. Email Marketing
Email marketing remains a cost-effective way to communicate with potential customers. Creating relevant and engaging campaigns is key.


11. Lead Nurturing
Automating email sequences to nurture leads over time can result in conversions without the need for a large outlay.