Digital transformation of marketing and sales

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We have often heard phrases such as We are experiencing a digital transformation or Companies need to transform, but there comes a time when we have to reflect and ask ourselves a question: Is digital transformation an option or rather an obligation? Do you want to know the answer? Don't hesitate, keep reading!


There are those who associate this terminology with technology , but the digital canada email list transformation of companies goes much further, it affects all areas of the company .

It is true that the digital reality has changed society and that if you want to sell in this new society that has been created, you need to transform your company and the original way you did it .

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We are talking about achieving new business opportunities thanks to the emergence of technologies; achieving business objectives and strategies by taking advantage of the tools they make available to us. Therefore, we have come to the conclusion that digital transformation is not an option , but rather a necessity .

Today, companies cannot afford to hesitate whether or not to adapt to this scenario; there is no other way to compete than to join the digital transformation .


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There are many studies that confirm that Spanish companies that have immersed themselves in digitalization have registered an increase in their sales . Likewise, this transformation would lead our company to a series of benefits such as:

Improving internal collaboration
Improve operational efficiency
Speed ​​of processes
Immediacy
Obtain new sources of income
Generate new experiences for customers
Stay up to date with market changes
Be competitive
Facilitates data analysis - Big Data
Digitalization requires attitudes willing to change and constantly adapt, leaving our comfort zone in search of new opportunities that will lead us to a better future .