Google's content network is a goldmine yet to be explored. What hinders its ultimate success is not the fault of the search engine itself, but of marketing professionals. They often make the mistake of using the same structure for advertising as they do for search engine marketing campaigns. According to an article by ClickZ, this strategy is far from being the right one to attract consumers.
Google AdSense is a very profitable chinese overseas america number data complementary promotional source to search engine marketing, but it has a small problem: the conversion to profits in the case of contextual advertising is lower than with AdWords. Making this tool profitable is still a challenge and the ClickZ article offers some useful keys to take advantage of it.
The first thing to be clear about is that content is not a search. For Internet users, the advertising they encounter while browsing is secondary. The model differs from what users search for when they go to search engine results pages. It is necessary to fine-tune the campaign and focus it on contextual advertising.
Targeted advertising falls within the AdGroup level , not within the keyword rules. However, the use of certain keywords from the second advertising model within this AdGroup can have very positive results in terms of targeting .