Marketing for Industries: Strategies for Success in B2B Companies

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It doesn’t matter what industry your B2B company operates in. The marketing strategy that worked best ten years ago probably doesn’t work today: Trade fairs, cold calls, advertisements in technical magazines… These are still valid strategies, but digitalization has completely changed the rules of the game.


Trade fairs, cold calls, advertisements in technical magazines... These are still valid strategies, but digitalization has completely changed the rules of the game.

Nowadays, most B2B purchasing decisions are made online, and each customer does their own research when they decide they need a product or service: Googling, comparing, and checking positive and negative reviews about the company. At this stage, they have already selected at most two or three potential suppliers.


Additionally, companies are increasingly namibia telegram lead making their purchases directly online, and many professionals prefer not to interact with a salesperson.


With the digital revolution, marketing has gone from being a support for the sales team to carrying the weight of a large part of the sales process itself.


With the digital revolution, marketing has gone from being a support for the sales team to carrying the weight of a large part of the sales process itself.


Marketing Strategies for Industries That Work Best Today

Transparency

A clear pricing policy that is consistent with the characteristics of the products and services is one of the best ways to gain the trust of B2B customers. Contrary to what some still believe, low prices are not the main factor in the purchasing decision for a company's customers. However, clear and easy-to-understand conditions are one of the most valued factors.


Personalize the customer journey

B2B buyers are increasingly looking for experiences that are closer to B2C, with more personalized interactions that help them discover the products and services that best suit their needs. To achieve this, it is necessary to develop a conversion funnel that follows prospects from the moment they first visit your website until they finally make a purchase and become customers.


CRM automation tools like HubSpot allow you to monitor lead behavior and use its lead scoring system to identify those most likely to make a purchase.


Create content

Content marketing is one of the most effective ways to attract, retain and drive purchase actions among B2B audiences. To do this, you need to create valuable, engaging and relevant content consistently over time. This can be distributed through social media, blog posts, newsletters, downloadable case studies, infographics and webinars.


Make the most of LinkedIn

It’s no surprise that LinkedIn is the most widely used and effective social network for industrial marketing. It’s the best place to distribute B2B content, add value to buyer personas, and build relationships with them, all with the support of LinkedIn Ads. Slideshows are a type of content that is very popular on this social network and is rarely used by industrial companies.


Invest in digital advertising

SEM (Search Engine Media) advertising campaigns on search engines, banners on specialized websites, promoted posts and ads on social networks are four digital advertising strategies that usually offer a great return on investment in the B2B area.


Email Marketing

It is one of the oldest digital marketing methods and yet it is still among the most effective. Email marketing is the cheapest and easiest way to support other strategies such as content marketing or conversion funnels with a high level of customization for each client.