Instagram Shopping for E-commerce: How to Add it to your Sales Channels?

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Instagram Shopping is a social network feature that allows business accounts to showcase and tag products in feed posts or Stories by creating a direct link to the online store. In addition, it is possible to integrate a virtual product catalog within your business's Instagram profile and enable the shopping function.

Instagram Shopping is an ecosystem of commerce features:



Stores. You can create a custom store so users can shop directly from your business profile.
Shopping tags. These tags allow you to highlight products from ethiopia business email list your catalog in both stories and the feed, so that users can learn more about the items displayed.
Collections. You can create custom collections in your store by organizing your products by themes.
Product detail page. These pages allow you to display all the relevant information about your products: prices, descriptions and payment methods.
Product Tag Ads. Using product tag ads can increase the reach of your posts and direct customers to your website, generating more traffic to your online store.


Shopping posts on Instagram are marked with a “view products” caption or a small white circle containing a shopping cart icon.