Where to find international fairs in your sector

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There is a huge movement of trade fairs on a global level and sometimes we can find ourselves overwhelmed by so much information. Finding the perfect trade fair turns out to be a slow and complex process where strategic, sales and branding objectives often coincide. Therefore, with these six portals you can make a selection of the international trade fairs to participate in the next season:

TAKE NOTE!

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nFerias : They specialize in trade fairs around the world. Their database has more than 30,665 fairs in 143 countries.
Expo Data Base : Comprehensive portal with information on trade fairs and a search engine with 20,000 trade fairs worldwide.
Auma : If you are looking to expand into Germany, you can find valuable information on the portal of the German Trade Fair Association.
Trade Show News : Media outlet specializing in trade shows in the United States. A valuable resource for keeping up to date with the latest news.
10times : Although it is a simpler search engine than those mentioned above, it has a community of more than two million registered users.
Association of Spanish Trade Fairs : If you prefer to continue growing locally, on this portal you can find a list of all the trade fairs in Spain.
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What should I consider before attending a trade fair?
Participating in an industrial sector fair to boost business in another country can belgium email list be profitable if planned in advance and the digital channel is included in the process.

As we have seen before, planning before, during and after the fair is very important. Only in this way will you be able to get the most out of it and gain new clients. Sometimes, the same production times are too much for us and we do not have time to plan an effective participation strategy.

Below we will see the steps you must follow to correctly plan your participation in the fair.



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1.- Objectives and selection of fair
This is the key procedure not only in trade fair marketing, but in all strategic marketing actions. You can start by asking yourself questions to set your objectives: What do I hope to achieve with the trade fair? How many contacts do I hope to gather? Do I have sales objectives?

To select the fairs that your brand will attend, make a proposal based on criteria regarding the main characteristics of the fairs, such as: type of fair, sector-specific or multi-sector, whether it is only for professionals, the number of editions that the fair has, activities that take place during the fair, etc.

2. Fair equipment
According to Emprendedores : 80% of what a visitor remembers about a fair is related to the staff. Their selection and training are crucial to achieving the objectives.

Consider in advance the preparation of the team that will attend the fair, which must have communication skills and previous experience .

3. Database
A first step is to collect business cards, but the best thing is to fill out contact forms that contain as much information as possible about the visitor, from the name and company to the product they are interested in or the competitors they work with.

4. Export capacity
You will lose a lot of money if you plan to attend an international fair and are not prepared to export. Therefore, before closing sales in other countries, identify that the company is prepared to face changes at the logistics level (transport), legal (new regulations and contracts) and commercial (international negotiations).

5. Market adaptations
At the marketing level, your product may need adaptations to be able to target target markets. For example, Coca-Cola in Europe has slightly different flavour nuances, or if you try Nutella from Germany you will see that it has nothing to do with Nutella from Portugal.

6. Crisis plan
Minimize the risk of setbacks and prepare product shipments, customs permits, travel insurance, promotional material, stand assembly, etc., on time.

7. The fair stand
It is the characteristic element of fairs, so plan your stand design in advance. Always look for new and fresh ideas that are in tune with your company's values ​​and styles. Keep in mind that the configuration depending on the country and the type of fair will give you answers about how the stand should be.

On the other hand, take into account the costs and legal requirements when choosing who you work with to develop your stand.

8. Complementary actions to the fair
Take some time to list all the options you have to maximize the impact of your participation. This is the best time to know which online and offline resources you can use. For example, merchandising campaigns, special offers, special newsletters, etc.