Live shopping is also a 100% collaborative network phenomenon, or 2.0. Communities of users are created around live shopping portals , who comment on the products, rate them and even exchange them on their forums when they no longer need them or are no longer interested. “We call it ‘the thrill of the hunt’,” says Joran Prinssen. “It’s nice to have the largest number of users online at midnight. At that moment we change the product on offer and there is really an intense community that shares this experience at midnight. The community is the heart, without it all of this would not be half as nice.”
The first live shopping portals were usually specialised in bitcoin data technology and consumer electronics. But portals for other market niches are already starting to emerge: the portal abedi offers ideas for cheap travel. Another portal is damagi , which specialises in exclusive perfume offers; Sportlet offers sporting goods; and smileandbuy , CDs, DVDs and audiobooks; dealmunky or gamerdeals are the portals for game fans… In the face of this multiplicity of platforms, services have been developed to help fans of this type of shopping, such as liveshoppingguide or liveshopping-aktuell , which bring together the offers of the day. In addition, there are add-ons for some browsers that allow you to receive daily offers from live shopping portals .
Exclusive shops are also being developed in the world of live shopping , such as brands4friends , and lifestyle. Only registered members can shop in this online shop, and they can only join the community if they are invited by someone who is already a member. Halfway between social shopping clubs such as BuyVIP and live shopping , the offers are not limited in time, but they do end when stocks run out. In addition, not just one product is on offer, but a whole range.