The Importance of Creating a Professional Podcast
Posted: Sun Jan 19, 2025 8:11 am
The recent and enormous popularity that podcasting has gained is due to the fact that, today, people can access content from any device and choose what to listen to and when.
Since the beginning of radio, audio as a communication channel has allowed for strong connections with the audience. There are three main sensations that this type of material generates in listeners:
Familiarity. Radio shows have always managed to create a close liberia business email list relationship thanks to the regularity of their broadcasts. Generally, listeners who listen to their favorite shows develop a bond with the hosts and this can be a key element for brands: people prefer to buy from companies that generate trust.
Through a podcast, you can make your buyer personas approach your company and remember it.
Empathy. With the right content, you can make listeners identify with your brand’s values and goals.
Projection. Radio has always been an excellent medium for audiences to take ownership of the ideas expressed on it.
Podcast in Figures
According to Statista, the number of podcast listeners reached a record high of 485 million in 2020 and is expected to reach 800 million by 2025.
Of this total, 65% said they started listening to this format in the last 3 years, which clearly shows that it is a growing trend.
An interesting fact to keep in mind when creating content is that 44% of podcast listeners belong to the so-called “millennial” group, whose members are between 20 and 37 years old.
In terms of the amount of time listeners spend listening, on average, 6 hours and 30 minutes per week – almost an hour per day. This is why programmes lasting between 30 and 45 minutes are perfectly suited to consumers' daily habits.
Since the beginning of radio, audio as a communication channel has allowed for strong connections with the audience. There are three main sensations that this type of material generates in listeners:
Familiarity. Radio shows have always managed to create a close liberia business email list relationship thanks to the regularity of their broadcasts. Generally, listeners who listen to their favorite shows develop a bond with the hosts and this can be a key element for brands: people prefer to buy from companies that generate trust.
Through a podcast, you can make your buyer personas approach your company and remember it.
Empathy. With the right content, you can make listeners identify with your brand’s values and goals.
Projection. Radio has always been an excellent medium for audiences to take ownership of the ideas expressed on it.
Podcast in Figures
According to Statista, the number of podcast listeners reached a record high of 485 million in 2020 and is expected to reach 800 million by 2025.
Of this total, 65% said they started listening to this format in the last 3 years, which clearly shows that it is a growing trend.
An interesting fact to keep in mind when creating content is that 44% of podcast listeners belong to the so-called “millennial” group, whose members are between 20 and 37 years old.
In terms of the amount of time listeners spend listening, on average, 6 hours and 30 minutes per week – almost an hour per day. This is why programmes lasting between 30 and 45 minutes are perfectly suited to consumers' daily habits.