Any marketing activity is a planned set of events aimed at promoting a product/brand. It must correspond to the marketing strategy of increasing the company's competitiveness and promoting each type of goods and services on the market. The latter is developed for each organization according to its individual capabilities, competitive advantages and disadvantages, and consumer demands. This is part of the company's overall strategy, determining its further development.
After the specialists have formulated the strategy, the development of marketing activities to increase sales begins. It usually takes place in several stages:
Marketing research. In order vk data package for marketing activity to be as effective as possible, it is necessary to collect objective data on the interests, needs and tastes of the target audience, to find out what advantages and disadvantages they note in the promoted product. Then evaluate the following indicators: the number of orders placed, advertising effectiveness, the total number of clients, the percentage of new sales in the total sales volume. Then conduct a survey of buyers and dealers with an analysis of the complaints received, both oral and written, study the complaints, collect information about competitors' products.
Setting goals, objectives and problems. The data obtained will help identify critical areas (market segments, specific products) and problems (drop in sales, weak motivation of salespeople and managers). They will be given increased attention in the near future.
Stages of development of marketing activities
Drawing up a detailed marketing activity plan and approving its budget.
Organization of marketing events.
Analysis of the effectiveness of this action. This must be done - it is necessary to understand how effective the event is: have the goals been achieved, are the costs justified, how have customers started to treat the company, has it been possible to increase the number of positive reviews and reduce negative ones? The data must be carefully studied to understand the prospects of holding such events in the future. The main assessment tool is the growth of sales.
When conducting marketing activities of brands, it is extremely important to receive a reaction and feedback from the end consumer, which can be assessed through the number of orders placed and the average check. The choice of a specific event depends on the task facing the company at a given stage of its development.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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