Invest in profitability monitoring tools and dashboards. Online advertising managers need to develop tools and expertise to acquire and redirect traffic to high-performing areas when advertising volumes are high and to respond during periods of low demand by reducing inventory and improving user experience. They should also understand price elasticity dynamics to optimize their pricing models based on market conditions.
Many media outlets have realized that bc data vietnam they can expand their advertising inventory by entering into collaboration agreements with other websites that have a harder time reaching quality advertisers. This strategy responds to one of the main challenges of the communications industry: audience fragmentation.
Expand video inventory. While much of your overall inventory can go unsold, when it comes to quality video inventory, that is not the case. Video is more easily measured, more impactful, and more likely to deliver results without driving users away from your website. It also makes multi-channel campaigns easier by allowing you to integrate the same content across multiple devices.