Unraveling the real value of B2B events

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The real value of an event is everything related to its ability to demotivate its participants to establish professional or personal relationships between them.

Organizing a B2B event responds to two basic types of motivations: Either we use it for internal company purposes or to obtain commercial benefits.

In either case, we can measure the success or failure of our events by knowing the real values ​​they provide and measuring them.

Core values ​​for B2B events
1- Professional Value

Professional value is the value that comes from receiving information and examples of good practices to improve or solve particular problems. One way to ensure that your event provides professional value will depend on the quality and relevance of the topics to be covered by the invited speakers or lecturers and, on the other hand, on the homogeneity of the list of attendees so that they can learn from each other and exchange information about what they are doing differently or better.

Another professional value is the ability to obtain new clients, partners or suppliers.

To do this you must follow three steps:

Provide the list of participants in advance to generate interest in the relationships.
Communicate in a timely manner the main relevant topics to be discussed.
Track participants by sending content shared during the event.
2- Innovation value

People attend networking events to access new markets and find ways to collaborate. They also want to see the innovative offering of the organizer or sponsors through demonstrations.

The best way to ensure the value of innovation will be to have sponsors who can succeed with their products or solutions and do everything possible to provide them with the necessary visibility.

3- Reputational value

The more big name sponsors you can involve in your event, the happier your attendees germany mobile phone number list will be, as their reputation will be enhanced by interacting and doing business with well-known brands. So, look for collaboration and sponsorship from well-known companies, speakers and attendees.

4- Social value

The social value of events should not be underestimated. People are social creatures and social value is not only about business relationships but also about creating or strengthening our personal contacts with others.

At in-person events, it is important to consider the importance of spontaneous moments of socializing, such as coffee breaks or lunch. At virtual or hybrid events, we should facilitate personal contact by promoting networking spaces on social media .

5- Emotional value

Your events should generate excitement in your attendees. Evoking an emotional response makes it easier for attendees to communicate and actively participate.

Choose your guest list carefully and based on how your attendees relate to each other. Invite speakers or sponsors who are able to inspire connection between themselves and your attendees to create an empathetic environment.