How to Build an Effective Mobile Loyalty Program
Posted: Sun Dec 22, 2024 5:07 am
When building on top of existing backend systems, mo uk phone number database bile will still be the way you provide the LP service. So, always put your best team (or your best partners) on your mobile app.
Some programs fail to achieve results for the businesses that run them for various reasons, including lack of strategy, poor understanding of their customers, or an inconvenient rewards system.
But you can act proactively and build a loyalty rewards program that has all the right elements from the start.
Design a Creative System
Creativity is often the real secret to building an assortment of rewards and incentives that everyone will be excited to earn. Don’t be mistaken ‒ customers are interested in getting high-value rewards. Rewards in the form of near money can communicate your true appreciation and recognition for customers’ dedication to the brand.
But people have seen it all before. If you want them to sign up for another program, offer something they don’t necessarily expect. Are you a sportswear brand? Start an endurance challenge or give out camping packages in national parks.
Offer Different Deals to New Customers, Power Users, and Dormant Clients
If you don’t separate points programs, have separate strategies for different types of users you want to engage:
New customers ‒ When a user opens the loyalty mobile app for the first time, insert the option to join the program into the welcome series.
Power users ‒ Reserve the biggest rewards for your highly transactive power users.
Dormant clients ‒ Use the background information you already know about them to craft the perfect offer.
Personalize
Here is why personalization works - consumers love being made to feel special and associate personalized brand interactions with positive experiences.
Some programs fail to achieve results for the businesses that run them for various reasons, including lack of strategy, poor understanding of their customers, or an inconvenient rewards system.
But you can act proactively and build a loyalty rewards program that has all the right elements from the start.
Design a Creative System
Creativity is often the real secret to building an assortment of rewards and incentives that everyone will be excited to earn. Don’t be mistaken ‒ customers are interested in getting high-value rewards. Rewards in the form of near money can communicate your true appreciation and recognition for customers’ dedication to the brand.
But people have seen it all before. If you want them to sign up for another program, offer something they don’t necessarily expect. Are you a sportswear brand? Start an endurance challenge or give out camping packages in national parks.
Offer Different Deals to New Customers, Power Users, and Dormant Clients
If you don’t separate points programs, have separate strategies for different types of users you want to engage:
New customers ‒ When a user opens the loyalty mobile app for the first time, insert the option to join the program into the welcome series.
Power users ‒ Reserve the biggest rewards for your highly transactive power users.
Dormant clients ‒ Use the background information you already know about them to craft the perfect offer.
Personalize
Here is why personalization works - consumers love being made to feel special and associate personalized brand interactions with positive experiences.