If the Internet was the advertising refuge from the crisis, online videos win by a landslide. 12.7 billion videos were viewed in the United States in October 2008 alone. This figure is a third higher than that collected in November of the previous year, according to data released this January by comScore Video Metrix, published by eMarketer .
According to the company, more than 146 million bc data thailand American Internet users watched an average of 87 videos per person throughout November 2008. This is a high share, representing 77% of the country's total audience.
eMarketer confirms this figure, estimating that the number of online video viewers will reach 88% in 2012. Knowing how many people are using a particular format and being able to count it is an unrivalled opportunity for marketing professionals and companies to know how profitable their investments can be.
“While many consumers may be reluctant to sit through ads when watching online video, they are even less willing to pay directly for content,” said the publication’s analyst David Hallerman. He added: “As a result, content owners and advertisers are creating advertising-based business models.”
eMarketer predicts that online video advertising spending will reach $4.6 billion for 2008. This is exponential growth compared to $587 million in 2003.