Give your community an identity

[muniyaakter]

Create a waiting list before you create the community . Let's say you've analyzed the market and found a need that this new community could fill. Nothing yet gives you the certainty that your ideal audience actually wants to be part of a community. Before you create it, you need to accumulate a critical mass of interested people. Enough so that it quickly becomes a monologue-proof environment.


Develop a (personal) brand to which you can connect the iceland mobile number list community . Sure, anyone today could start their own community from scratch. However, if you start with the idea of ​​making your community a powerful business asset, it makes sense to start your game a priori: first build an online presence with a blog, a podcast, a YouTube channel. Then propose to those who follow you to become part of your community. Higher conversion rate guaranteed.


Highlight your participation benefit . “Join our community” can at best be a final CTA on a site or a Landing Page. Yet, we often see microcopy like this used as entire headlines. Use a winning structure like this: problem + solution you offer + number of members already in the community. Example: “You don’t have to be an expert chef to create new dishes to amaze your friends with. You just have to follow the steps of the +5000 enthusiasts in our community” .


. You need to make your group memorable. Would you rather be part of a community called “Falegnami in Italia” or one whose members are, for example, “Gli Efficaci” , “I Greener” , “I Marketers” ? Perception counts and starts with an impactful name and then continues with a language, clothes and accessories that identify.


Make your members your best spokespeople . Who better to convince a stranger of the quality of your community than one of your most loyal members? Create an internal affiliate program and incentivize your members to become brand ambassadors for your community (and your brand) .
Fight the “Reverse Network Effect” .