INTERNET AS A SALES CHANNEL IS GROWING IN EUROPE
Posted: Sun Jan 19, 2025 6:40 am
While in Spain there have been 6% fewer online transactions in the last quarter, in the United Kingdom and Germany the trend is the opposite.
Although, according to the CMT, e-commerce fell by 6% in the last quarter of 2008 in Spain, compared to the same period of the previous year, turnover increased by 32.9% and was the second largest volume in the history of online sales in Spain, according to the Report on e-commerce in Spain by the Telecommunications Market Commission ( CMT ).
These figures are similar to those bc data europe experienced by the UK at Christmas , with a growth of 37% compared to the same period in 2007, according to Nielsen Online . In Germany, the main online sales specialists have reported very positive growth figures, such as the 38% growth of the cataloguer Quelle.de in November. Or the million products that were sold on eBay Germany in the last week of November, according to Internet World Business .
In Germany, according to a study by E-Commerce-Center Handel , consumers are increasingly using the Internet to obtain information in advance about what they want to buy. According to the study, 10% of in-store sales and 20% of catalogue sales are made after searching for information in a company's online shop.
One in four purchases made by Internet users in traditional shops has been made after searching for information in online shops, according to data from E-Commerce-Center Handel. But this trend also occurs in reverse: traditional shops become places where people can learn about products and obtain information before making an online purchase in at least one in four purchases.
Although, according to the CMT, e-commerce fell by 6% in the last quarter of 2008 in Spain, compared to the same period of the previous year, turnover increased by 32.9% and was the second largest volume in the history of online sales in Spain, according to the Report on e-commerce in Spain by the Telecommunications Market Commission ( CMT ).
These figures are similar to those bc data europe experienced by the UK at Christmas , with a growth of 37% compared to the same period in 2007, according to Nielsen Online . In Germany, the main online sales specialists have reported very positive growth figures, such as the 38% growth of the cataloguer Quelle.de in November. Or the million products that were sold on eBay Germany in the last week of November, according to Internet World Business .
In Germany, according to a study by E-Commerce-Center Handel , consumers are increasingly using the Internet to obtain information in advance about what they want to buy. According to the study, 10% of in-store sales and 20% of catalogue sales are made after searching for information in a company's online shop.
One in four purchases made by Internet users in traditional shops has been made after searching for information in online shops, according to data from E-Commerce-Center Handel. But this trend also occurs in reverse: traditional shops become places where people can learn about products and obtain information before making an online purchase in at least one in four purchases.