Analysis: analysis and further micro-segmentation of the market. It is important to determine the motives of buyers, determine their emotional and rational needs. This approach will allow marketers to act more accurately and reduce promotion costs.
Attention: attracting and holding the attention of the target audience. It is important to ensure that in each case when the consumer encounters a similar product, he remembers your brand.
Accept: acceptance of the product. It is necessary to form and consolidate the opinion of potential buyers about the real usefulness of your offer. In this matter, the description, design, presentation of characteristics, and the creation of advertising content are important.
Action: an action or several activities. Buyers make repeat purchases, actively advertise your product online, and voluntarily leave reviews.
DIBABA
The model name is an skype data package abbreviation of six German words that describe a complete sales system, which can be called an algorithm of actions:
D (Definitieface): first, the target audience’s needs are identified.
I (Identificateiefase): you need to convince consumers that your product really solves their problems.
B (Bewijsfase): forming in buyers an awareness of the need for purchase.
A (Acceptatiefase): predicting the formula of objection of target audience representatives and their reaction.
B (Bezitsdrangfase): increasing consumers' motivation to purchase through promotions, discounts, etc.
A (Afsluitinngsfase): creating convenient conditions for buyers (for example, availability of all online payment options).
Your advertising offers must correspond to the needs of the target audience. It is important to strengthen the consumer's desires and gently lead him to the target action when using CTA.
DAGMAR
Defining Advertising Goals and Measuring Advertising Results. The formula is based on four mandatory stages of any purchase:
presenting the brand to your target audience (you need to make it recognizable);
forming people's belief in the high quality of the product;
psychological encouragement of the consumer to purchase;
formalization of a mutually beneficial transaction.
It is important to evaluate each of the listed stages. The client will definitely buy your product if you can lead him through all the stages of the transaction.