The main trends in IT events

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Events have undergone changes in recent years and the pandemic has contributed to this transformation .

At PGR Marketing and Technology we show you the most notable trends for IT events that you can expect this year.

1.- In-person
With restrictions now lifted, the challenge for companies now is to create personalized and memorable experiences for attendees.

Companies should strive to offer personalized experiences that are tailored to the needs and preferences of attendees to create an environment in which they can feel comfortable and actively participate.

2.- Hybridization
While it is true that in-person events are gaining ground again, companies are realizing that technology is a great ally to expand the reach of an event .

Thus, although attendees will be rewarded with in-person experiences that they will only be able to enjoy if they attend in person, the session will also be offered to everyone via streaming.

But technology, in addition to increasing reach, is also used to perform routine tasks and to obtain valuable information from events . In this regard, artificial intelligence is used for registration automation, interaction through chatbots , profile verification, real-time translations, data analysis and comments on social networks.

3.- Sustainability
Society is increasingly aware of climate change and in the field of events, it is concerned about making them more sustainable and less polluting. Their greater commitment to sustainability makes them seek to reduce the environmental impact they generate.

In this way, paper consumption and the amount of waste generated are reduced, which contributes to the preservation of the environment. Other sustainable measures are also being implemented, such as the use of reusable materials, the reduction of the carbon footprint in transport, the use of renewable energy and the elimination of food and drinks packaged in plastic. All of this translates into greater awareness and responsibility on the part of event organisers and attendees, which in turn contributes to a more sustainable and environmentally responsible future.

4.- Spaces with added value
If we have learned anything from the pandemic, it is that to communicate a message to a lar france mobile phone number list ge audience, it is not necessary to call thousands of people to attend an event . We can do this through online channels. At the physical event, we must provide added value that compensates for their travel to the venue.

Nowadays, more dynamic and immersive spaces are more popular, where participants can carry out activities in groups or individually, but can be the protagonists of the session.

5.- Sensory experiences
Finally, another trend that is increasingly present in corporate events is the search for sensory experiences. A classic that never fails is gastronomic tastings, but there is also an increasing choice to take care of other senses such as smell with immersive experiences that explore this sense.

Overall, the trend towards seeking sensory experiences at corporate events is changing the way these events are conceived and organized . Companies are looking for innovative ways to engage their target audience and create experiences that are memorable and unique.

At PGR Marketing and Technology we can help you organize your IT event according to these trends so that it is a success .

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