1. Set up Google Analytics and Search Console
Posted: Sun Dec 22, 2024 5:06 am
Without the right tools, you'll struggle to get the insights you need to track progress and make decisions to increase your business' visibility. The two key tools you need are both free: Google Search Console and Google Analytics . There's a chance that both of these profiles are already set up on your site, but if not, you need to familiarize yourself with these tools.
Google Analytics helps you track and report on your website traffic and conversions, visualize growth, and understand how your audience uses your site.
Google Analytics Data Screenshot
Google Search Console shows you how your site ranks in Google search results. You can also fix errors, submit your site for indexing, and view other data.
Google Search Console Data Screenshot
Go ahead and set up these two tools for your business before you do anything else, as the insights you vietnam phone number sample can gain will be invaluable as you work on other tasks. You can learn how to get started with Google Analytics here and how to add Google Search Console to your site here .
2. Familiarize yourself with keyword research
It's important to know how potential customers are searching for businesses like yours so you can optimize your website properly. Finding the search terms that people are using is known as Keyword Research. The first thing you should do is open a notepad and write down a list of the terms you expect people to search for when they are trying to find a business that sells or offers what you do.
There are no right or wrong terms. Keep going until you get stuck. You can use the Keyword Overview tool to help you find the right keywords to optimize your site for. Start by entering the words and phrases you just wrote down into the tool and click analyze:
SEMrush Keyword Overview Tool
After you enter the keyword you came up with, you will receive statistics including the number of monthly searches (volume) and keyword difficulty (%KD).
keyword overview results
You can add keywords to the list to start creating a keyword plan. While this is a good way to see how many people are searching for (and how competitive they are for) the terms you've noted, you won't have thought of everything.
And that's where the Keyword Magic Tool can help. Enter any of the top keywords you've identified and click "search."
Google Analytics helps you track and report on your website traffic and conversions, visualize growth, and understand how your audience uses your site.
Google Analytics Data Screenshot
Google Search Console shows you how your site ranks in Google search results. You can also fix errors, submit your site for indexing, and view other data.
Google Search Console Data Screenshot
Go ahead and set up these two tools for your business before you do anything else, as the insights you vietnam phone number sample can gain will be invaluable as you work on other tasks. You can learn how to get started with Google Analytics here and how to add Google Search Console to your site here .
2. Familiarize yourself with keyword research
It's important to know how potential customers are searching for businesses like yours so you can optimize your website properly. Finding the search terms that people are using is known as Keyword Research. The first thing you should do is open a notepad and write down a list of the terms you expect people to search for when they are trying to find a business that sells or offers what you do.
There are no right or wrong terms. Keep going until you get stuck. You can use the Keyword Overview tool to help you find the right keywords to optimize your site for. Start by entering the words and phrases you just wrote down into the tool and click analyze:
SEMrush Keyword Overview Tool
After you enter the keyword you came up with, you will receive statistics including the number of monthly searches (volume) and keyword difficulty (%KD).
keyword overview results
You can add keywords to the list to start creating a keyword plan. While this is a good way to see how many people are searching for (and how competitive they are for) the terms you've noted, you won't have thought of everything.
And that's where the Keyword Magic Tool can help. Enter any of the top keywords you've identified and click "search."