Relationship between EAT and YMYL

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With several decades of Internet access in our lives, the influential power of search results displayed on search engines has been proven. People make all kinds of queries on the web about relevant topics in their lives such as health, happiness or wealth looking for answers.

In this regard, Google has been able to respond seriously to the new developments that digital transformation has brought to our lives and has implemented measures regarding potentially dangerous material on the Internet.

For YMYL topics, Google applies much stricter quality standards, with the new caledonia business email list aim of avoiding the dissemination of any false information that could generate dangerous consequences for the health, finances, security or safety of the user.

Some examples of YMYL topics are:

Health : all topics related to diseases, hospitals, medical specialties, etc. It is essential that this information be taken care of to avoid damage to the physical integrity of people searching for content.
Law and civil society : everything related to public institutions, debates around elections, topics such as adoption, abortion or euthanasia. Precision in these topics is key and the search engine is responsible for ensuring that this is the case.
Major news: Current events in areas such as politics, science and technology, business. Similarly, although to a lesser extent, Google EAT is applied to sports and entertainment news.
Finance: Applies to investment advice, taxes, loans, banking or insurance. This is one of the topics that generates the most insecurities in users, which is why the algorithm is responsible for evaluating the content exhaustively.
Groups of people : content related to ethnic groups, religious groups, sexual orientation, gender, etc. This has to do with the large amount of content available on this subject, where it is necessary to prioritize those that are of quality.
Other: Other topics that can be classified as YMYL are fitness, nutrition or job search sites, to allow the user to obtain information effectively and accurately.
Therefore, it is important to keep in mind that if you develop in any of the mentioned topics, Google will be stricter with quality filters. Google EAT is the way in which search engines are protected from content that is potentially harmful to people.

The term YMYL refers to websites that contain sensitive content and provide information that may affect your health, finances or quality of life.