According to the Zendesk Benchmark study , customer satisfaction is almost guaranteed on messaging apps—with a CSAT of 98%, the satisfaction rate is higher than phone (94%), live chat (93%), embedded chat (90%), and social media (80%).
What are customer service systems?
The concept of customer service canada whatsapp number list systems refers to software that allows the management of all interactions with people who buy products or services from a company. Its objective is to standardize the workflow, facilitate problem resolution and offer a repository of valuable data that feeds strategic decisions.
According to Zendesk's State of Messaging 2020 study , Latin America (32%) is the region that uses service applications the most . In addition to being an effective customer service channel, this type of tool has low implementation costs and wide adoption in different social strata.
The data also suggests that businesses adopt instant service apps for the same reasons as consumers: they are fast, personal, convenient and secure .
Check out the top reasons listed by organizations!
What are the advantages of messaging apps?
They are popular
People love instant messaging apps to connect with friends and family. As of April 2024, two billion users accessed the messaging app, WhatsApp, monthly globally ; while WeChat has accumulated over 1.3 billion users, and Facebook Messenger around 1.01 billion users, according to Statista .
Take advantage of the fact that your clients are already regular users of these tools to add them to your repertoire of communication channels.