The social network Facebook has announced a series of changes to its interface and new features for its users, in an attempt to adapt the platform to the dynamic pace of Internet users.
Among these changes is the conversion of so-called pages into open profiles, with no limits on friends. Information from these pages will appear in users' news feeds, just as the actions of users of personal profiles do. This change will allow companies and sponsored pages to become more active broadcasters, according to Facebook's product manager, Chris Cox.
Furthermore, from now on wall updates bc data malaysia will be done in real time.
The overhaul means Facebook is giving users more power to share information, giving preference to broadcasters and leaving it up to users to filter out what they find relevant, Deep Focus CEO Ian Schafer wrote in Ad Age .
For brands, which were previously relegated to a static page, this allows the communicative capacity of people's profiles to be equalized, which, for the company, represents a step forward in making people and pages the same type of thing.
Advertisers should prepare to have more control over their brand profile and the type of communication with their contacts on Facebook, which is an immense power that comes with great responsibility.
In this sense, Facebook takes the brand profiles that exist on MySpace but combines them with the communication capabilities that companies have on Twitter , which implies that the social network must be very vigilant to avoid abuse.
The driving force behind these changes is that there is more information in the stream and that it is the users themselves who decide what the flow is, which will be possible to the extent that a few do not close the doors to everyone else.