And for managers it is also vital, otherwise they are no longer managers.
And here is a very important point! If you do not provide such an opportunity, the natural thing happens - the manager leaves to grow elsewhere. And you have to look for a new employee.
For example, the standard growth for a sales manager is: assistant manager → senior manager → head of sales → commercial director.
Career growth
But that's how it works in large amazon data package corporations. If your company is far from this status, you will have to look for other ways to grow your employees. And here linear growth within one position comes to the rescue. Create, for example, 4 manager categories, where each subsequent step is higher coefficients, salary increase or other bonuses.
Important! You must have a transparent path to achieving each step. Clear indicators, prescribed conditions, such as stable fulfillment of the plan within 3 months.
Competitions for staff
One of the most effective options, although many underestimate it. They allow you to "wake up" bored managers, invigorate the entire department, and, if necessary, quickly raise the level of sales.
But for the competition to really work, it is important to consider a few key points:
Set a specific goal. For example:
the highest average bill out of 5 positions;
selling the most expensive product;
the largest number of sales of a promotional product;
the fastest deal closure.
It is important that the task at hand is within the capabilities of every manager. Otherwise, those who do not really believe in their own strengths immediately lose the motivation to do anything at all.
Set clear start and end dates for the competition. Down to the minute. You can set a countdown timer right in the department.
Important! Don't drag out the competition for too long. Optimally 1-2 weeks . If longer, managers may burn out. If someone immediately breaks into the lead, the rest simply lose motivation.
Designate the prize. It is important to consider the values of the company and employees, but the main thing is that everyone wants to receive a gift. What can be given:
a cup with the inscription “To the best manager of the company” and a personalized certificate;
additional vacation days;
a trip to a restaurant or a spa for two. By the way, I personally know the director of one company who, at his own expense, organizes a dinner at a restaurant for his best employees;
a yearly membership to a gym;
complete collection of Star Wars books signed by the author =).
Competitions for managers
Create a progress board and regularly announce interim results. This way, the level of motivation increases sharply, managers are in constant competition, and you control the process and see who needs more encouragement.
Hold the award ceremony with maximum pathos! If possible, gather all the employees of the department and publicly award the winner. Take photos and videos, set off a couple of firecrackers. Your task is to make each employee want to be in the place of the winner.
And finally. Competitions should not be held once a year. This is not a one-time event, but a regular event. Once you light the spark, you will have to maintain this motivational fire so that managers always remain charged for success.