What is Local SEO?
Posted: Sun Jan 19, 2025 5:22 am
As we all know, nowadays, it is impossible not to carry out some kind of optimization strategy for your content to improve its position in search engines. SEO is essential in any type of planning that a digital marketing team develops for a business. Ok, you surely know this, but what does this local variant consist of?
The main difference between this type of positioning is the geographic component it involves, compared to the generality of common SEO. This type of optimization strategy does not have to do with your website directly, but with the Google My Business page you have.
Have you ever thought about how many people are looking for something like tanzania business email list what you offer in the same area where your business operates, right now? Potential users are constantly searching near you, and the best thing you can do is be there for them when they need you.
When someone accompanies the keywords of their search with a geographic reference, such as “Theaters in Bogotá” or “Where to have ceviche in Lima”, what comes into play is Local SEO, which then modifies the way in which the results are displayed . But even no reference of any kind is necessary.
When users need to find something on Google, they look for the best options, which are usually the fastest and closest.
The latter has to do with the increase in searches carried out through mobile devices such as smartphones or tablets, which come with built-in geolocation systems.
In relation to this, the search engine will assume that the search they are performing will be better served by offering options close to where they are .
For Google, the location of the user performing the search is a highly relevant factor when filtering and classifying the results that will be shown.
The main difference between this type of positioning is the geographic component it involves, compared to the generality of common SEO. This type of optimization strategy does not have to do with your website directly, but with the Google My Business page you have.
Have you ever thought about how many people are looking for something like tanzania business email list what you offer in the same area where your business operates, right now? Potential users are constantly searching near you, and the best thing you can do is be there for them when they need you.
When someone accompanies the keywords of their search with a geographic reference, such as “Theaters in Bogotá” or “Where to have ceviche in Lima”, what comes into play is Local SEO, which then modifies the way in which the results are displayed . But even no reference of any kind is necessary.
When users need to find something on Google, they look for the best options, which are usually the fastest and closest.
The latter has to do with the increase in searches carried out through mobile devices such as smartphones or tablets, which come with built-in geolocation systems.
In relation to this, the search engine will assume that the search they are performing will be better served by offering options close to where they are .
For Google, the location of the user performing the search is a highly relevant factor when filtering and classifying the results that will be shown.