Fines for lack of marking
Posted: Sun Jan 19, 2025 4:59 am
All information about advertising campaigns is entered into the Unified Register of Internet Advertising (ERIR).
2 - Unified register of Internet advertising
Source: erir.grfc.ru
The amount of fines depends on the type of violation and who committed it: an individual, official or legal entity.
If the advertiser has not physician data package complied with the conditions for advertising labeling , he faces administrative liability and the following types of fines:
individuals: 10,000 – 30,000 ₽;
For individual entrepreneurs and company managers: 30,000 – 100,000 ₽;
small businesses: 100,000 – 250,000 ₽;
for medium and large companies: 200,000 – 500,000 ₽.
If the advertiser places an advertisement without marking , the amount of fines will be higher:
individuals: 30,000 – 100,000 ₽;
For individual entrepreneurs and company managers: 100,000 – 200,000 ₽;
small businesses: 100,000 – 250,000 ₽;
for medium and large companies: 200,000 – 500,000 ₽.
If several violations are committed at the same time, the fines are added up.
Please note! If you have entered into an agreement for advertising marking with a contractor and have provided him with all the necessary information, then you will not be held liable for failure to comply with any requirements. Only the contractor can be fined.
What exactly needs to be labeled
Now let's look at the types of advertising that require mandatory labeling.
advertising posts on social networks;
integrations into podcasts and videos;
advertising articles in the media;
stories;
short videos and “circles” in Telegram channels;
banners on websites;
ads in Yandex Direct;
advertisements on social networks such as VKontakte or Odnoklassniki;
advertising on Ozon and WB.
Advertising in social networks
Source: Unsplash
What advertising does not require labeling
Let's list the types of advertising that do not require labeling:
Personal posts on social networks that are not targeted for promotion.
Personal messages in messengers (for example, in Telegram).
Information about products and services on your own website or social media account.
Advertisements posted on bulletin boards (Yula, Avito).
E-mail and push-mailings to your database with advertising of your own services.
Any social advertising.
Advertising that is broadcast outside the Russian Federation.
Advertising on TV and radio, if it was posted on the Internet without changes.
Please note! The rules include the following clause: if a company's website contains a banner that draws attention to a specific product, work or service or offers a discount, then by law this may be considered advertising. Therefore, this type of advert
2 - Unified register of Internet advertising
Source: erir.grfc.ru
The amount of fines depends on the type of violation and who committed it: an individual, official or legal entity.
If the advertiser has not physician data package complied with the conditions for advertising labeling , he faces administrative liability and the following types of fines:
individuals: 10,000 – 30,000 ₽;
For individual entrepreneurs and company managers: 30,000 – 100,000 ₽;
small businesses: 100,000 – 250,000 ₽;
for medium and large companies: 200,000 – 500,000 ₽.
If the advertiser places an advertisement without marking , the amount of fines will be higher:
individuals: 30,000 – 100,000 ₽;
For individual entrepreneurs and company managers: 100,000 – 200,000 ₽;
small businesses: 100,000 – 250,000 ₽;
for medium and large companies: 200,000 – 500,000 ₽.
If several violations are committed at the same time, the fines are added up.
Please note! If you have entered into an agreement for advertising marking with a contractor and have provided him with all the necessary information, then you will not be held liable for failure to comply with any requirements. Only the contractor can be fined.
What exactly needs to be labeled
Now let's look at the types of advertising that require mandatory labeling.
advertising posts on social networks;
integrations into podcasts and videos;
advertising articles in the media;
stories;
short videos and “circles” in Telegram channels;
banners on websites;
ads in Yandex Direct;
advertisements on social networks such as VKontakte or Odnoklassniki;
advertising on Ozon and WB.
Advertising in social networks
Source: Unsplash
What advertising does not require labeling
Let's list the types of advertising that do not require labeling:
Personal posts on social networks that are not targeted for promotion.
Personal messages in messengers (for example, in Telegram).
Information about products and services on your own website or social media account.
Advertisements posted on bulletin boards (Yula, Avito).
E-mail and push-mailings to your database with advertising of your own services.
Any social advertising.
Advertising that is broadcast outside the Russian Federation.
Advertising on TV and radio, if it was posted on the Internet without changes.
Please note! The rules include the following clause: if a company's website contains a banner that draws attention to a specific product, work or service or offers a discount, then by law this may be considered advertising. Therefore, this type of advert