Antevenio, the leader in online advertising and interactive marketing, increased its turnover by 40.8% in 2008, to 20.5 million euros. Net profit increased by 51.9%, to 2.9 million euros, supported by the strong growth in margins, the increase in intra-group business, cost control and the scalability of the business model.
"In the two years we have been listed on Alternext, we bc data china have increased our turnover almost threefold, profits 3.5 times and cash flow 7 times, so the valuation is very positive. Our solvency will allow us to undertake new acquisitions to continue with the strategic expansion plan and emerge stronger from the crisis," says Joshua Novick, CEO of Antevenio.
2009 Outlook
In the first quarter of 2009, Antevenio has signed important strategic agreements with companies such as Endemol, BBC, EITB and LinkedIn, as well as renewing the one it sealed last year with RTVE.
The outlook for 2009 in the online advertising and interactive marketing sector remains positive, despite the macroeconomic context. Firstly, the crisis is leading to a transfer of budgets from offline to online advertising, which is more efficient and, above all, more capable of measuring the return on investment. On the other hand, in Spain, Internet advertising represents only 8.6% of the total, while in more developed markets such as the United Kingdom this ratio rises to 16%, so in our country there is still a long way to go before this sector reaches maturity.