Research and create relevant content that interests your target audience

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Find micro-influencers who have a genuine interest in your industry and can connect with your target audience.
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Cultivate long-term relationships with these influencers to establish credibility with your audience.
Augmented Reality (AR) and Virtual Reality (VR)
Augmented Reality (AR) and Virtual Reality (VR) are two technologies that have catapulted marketing to new heights in the past few years.

AR refers to technology that adds virtual objects to our real environment usually via a smartphone or special AR glasses. On the other hand, VR immerses users in computer-generated virtual reality, allowing them to experience a completely different world with the help of special headsets. Virtual reality statistics show that the global AR and VR market size is forecast to hit$296.9 billionin 2024.

Virtual reality statistics show that the global AR and VR market is predicted to reach$296.9 billionin 2024.

Pokemon in virtual reality
Image source: npr.org

If you remember the #PokemonGo challenge where people searched for the fictional character in streets, cafes, and buildings, then you've experienced the true impact of augmented reality.

Similarly, a growing number of e-commerce retailers are embracing the potential of virtual reality to revolutionize the customer experience in the US and UK.