Regarding the planned layoffs by Google , which would affect 200 of its employees, Kaumanns believes that the search engine is trying to eliminate redundant structures and that these moves, in a company with some 20,000 employees, will not have a significant effect on the business or on long-term results.
Ralf Kaumanns believes that Google's biggest bc data america advertising potential lies in its own network of sites and content, which it monetizes through AdWords . "Currently, 67% of its revenue comes from its own offering and only 30% comes from the AdSense network. A few years ago, the percentages were almost equal. This shows that Google is making good use of its own potential. Its latest development is advertising on Google Finance or Google News, at least in the United States," Kaumanns points out.
Regarding Google's relationship with the press , Kaumanns believes that the search engine is causing a massive change in strategy. news agencies means that publishers are losing prominence and clicks, as Google hosts the full text of their news and does not send traffic to the websites of the agencies that wrote it. But publishers "with their attitude towards Google are killing the goose that lays the golden eggs" and are losing a lot of traffic, Kaumanns believes.