How is Engagement Growth Rate Calculated?
Posted: Sun Jan 19, 2025 4:28 am
If your goal is to identify the percentage of your audience that regularly interacts with the content you offer, then you need to know how to calculate the engagement growth rate.
Here's how to calculate it:
Engagement Growth on social networks: It is calculated based on followers and interactions (number of likes, comments and shared posts) .
It is calculated as follows: Engagement Growth Rate = (Interactions/Followers) x 100
Engagement Growth in e-commerce: It is calculated based on customer data according algeria business email list to the relationship between the period of time they have.
It is calculated as follows:
Retention Rate = (Active Customers/Total Customers at the beginning of the time period) × 100
Conversion rate = (Visitors who completed a desired action/total number of visitors to the site) x 100
Now that you know how to calculate it, we give you some tips to increase the growth of your audience's engagement with your brand.
How to get my customers to buy my product more than once
Strategies to Increase Engagement Growth
You may be noticing right now that your audience is not spending much time on your website, is not subscribing to your blog, or in the worst case, is abandoning their shopping cart moments after adding a product.
If you have these problems, you need to do a detailed analysis of the aspects to improve and establish a series of strategies that allow you to increase user engagement or, in the case of your most loyal customers, maintain it.
It is more expensive to attract new customers than to retain existing ones.
Some Strategies to Increase Engagement Growth are
Here's how to calculate it:
Engagement Growth on social networks: It is calculated based on followers and interactions (number of likes, comments and shared posts) .
It is calculated as follows: Engagement Growth Rate = (Interactions/Followers) x 100
Engagement Growth in e-commerce: It is calculated based on customer data according algeria business email list to the relationship between the period of time they have.
It is calculated as follows:
Retention Rate = (Active Customers/Total Customers at the beginning of the time period) × 100
Conversion rate = (Visitors who completed a desired action/total number of visitors to the site) x 100
Now that you know how to calculate it, we give you some tips to increase the growth of your audience's engagement with your brand.
How to get my customers to buy my product more than once
Strategies to Increase Engagement Growth
You may be noticing right now that your audience is not spending much time on your website, is not subscribing to your blog, or in the worst case, is abandoning their shopping cart moments after adding a product.
If you have these problems, you need to do a detailed analysis of the aspects to improve and establish a series of strategies that allow you to increase user engagement or, in the case of your most loyal customers, maintain it.
It is more expensive to attract new customers than to retain existing ones.
Some Strategies to Increase Engagement Growth are