Today, Adagreed, the accepted digital advertising distribution platform that benefits everyone, goes live. On its launch day, it already has prestigious advertisers such as Alfa Romeo, Bancaja, Burn, CCC, Citroën, Coca-Cola, Dodge, El Corte Ingles, Electrolux, Fiat, Flex, Ford (Fiesta, Ka, Cougar), Ikea, Ivi, Jazztel, La Vieja Fábrica, Lancia, Licor 43, Masmovil, Mazda, Mutua Madrileña, P&G (Max Factor, Gillette, Herbal Essences, Hugo Boss Fragancia, Clear Blue, Oral B, Escada Fragancia and Ariel), Peugeot, Prestto, Redbull, Santillana, Smart, Sony (Cadena 100, Rocío Dúrcal and Metro Station), Telefónica, Telepizza and Yoigo, who will make their advertisements available to users so that they can decide when and how much advertising they want to see in exchange for receiving points –adlooks– that band data can be redeemed for products or services of interest.
Its success lies in the fact that companies have found in this formula an answer to reach their target audience in a friendly way and in all those digital channels to which they connect throughout the day, which have integrated Adagreed.
Adagreed was born at a time when the media are changing their business model and there is a decrease in advertising investment due to the global crisis, proposing solutions and benefits for all the agents involved:
– Advertisers get the maximum return on their investments, because with Adagreed they can segment to the maximum and only pay for the advertisement that has been seen and valued by the user.
– For digital media, this means that they can finally significantly increase their advertising revenues, while respecting their users and providing them with value.