5 steps to create native advertising in B2B marketing

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Native advertising is a very interesting type of online advertising, as it takes advantage of the characteristics of the space in which the content will be displayed to direct the design of the advertisement. Through this technique, it is possible to naturally reach the audience that is really interested in your offer. Do you know how to achieve this? We will tell you in this article.

1. Carefully study your audience on each platform
When doing B2B marketing on social media, it is necessary to understand what type of audience you are targeting. Each audience is different and looks for a specific type of information. For example, Twitter users are looking for up-to-the-minute news content, while Facebook users are more interested in everything related to entertainment.

After studying your audience, you will need to find a way to imitate the environment of the respective space in a professional manner. For example:

– On Facebook, your ad should look like any other post, which is precisely the nature of native advertising. However, appearance is not the only thing, the relevance of the content is also very important. At all times you should offer the user information that helps them solve a specific need.

– On the company website that will display your ad, the graphic and content quality will be the hook to attract the B2B clients you want. For example, if your ad campaign will be implemented on a well-known digital marketing bl china mobile phone number list og, the best option for a user looking for all kinds of digital solutions will be a small but attractive Ad that directs them to your previously optimized landing page.

Native advertising in B2B marketing

2. Make it clear to your audience that this is an ad
Although native online advertising seeks to blend in with the environment of the platform where it will be displayed, it must also inform users that it is an advertisement. Credibility will always be important, since no customer wants to be deceived in any way.



3. Take advantage of Storytelling for your ads
B2B customers will be attracted to ads that tell them a real and compelling story, beyond the commercial offer itself. In this way, the narrative, style and structure of each piece of information will make the difference between the success and failure of your campaign. Therefore:

– Approach them in a convincing way: your ad must speak directly to the type of executive or CEO you want to attract. Avoid convoluted phrases and use specific, yet warm and credible texts and images.

– Deliver your main message in the first few lines: If it’s about helping them manage their staff or selling them construction equipment, use that central idea to start the ad and then briefly tell your story.