Another relevant visual example.
Posted: Sun Jan 19, 2025 3:55 am
The online training company Razvivashka invested 75 thousand rubles in advertising in 30 days. The costs of all kinds of events aimed at active mass promotion of the product are taken into account.
During the same month, the company bought online courses for a total of 112 thousand rubles. Substituting the known figures into the formula, we get: 75,000 / 112,000 × 100% = 67%.
It becomes obvious that the company spent much more on promotion than it received in sales profit. Marketers should review the selected promotion channels - they are clearly chosen incorrectly. The marketing program should be changed, supplemented with new cases that ensure increased sales.
Advertising promotion in chinese overseas europe data package sales is necessary for everyone, be it a huge corporation or a small online store. This is the leading tool in attracting potential buyers/clients. Marketers must predict the profit, otherwise any failed advertising campaign can lead the business to ruin. To obtain accurate data, it is simply necessary to calculate the DDR.
It is important to consider the entire volume of expenses on advertising, SEO promotion and other costs. To determine the share of advertising expenses, you need to find out how much money the selected advertising campaign brings to the business.
Nowadays, you can find hundreds of special calculators in search engines that make all calculations related to advertising efficiency automatically. You just need to enter the available figures. There are also applications, but they can be both paid and free. They differ from each other in interface and functionality.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153324
What to consider when calculating the DRR
At first glance, it may seem that calculators are not needed at all, because a marketing specialist only needs to divide one number by another to calculate the DRR indicators. Alas, but everything is not so simple. When calculating, you will have to pay close attention to some important nuances, namely:
During the same month, the company bought online courses for a total of 112 thousand rubles. Substituting the known figures into the formula, we get: 75,000 / 112,000 × 100% = 67%.
It becomes obvious that the company spent much more on promotion than it received in sales profit. Marketers should review the selected promotion channels - they are clearly chosen incorrectly. The marketing program should be changed, supplemented with new cases that ensure increased sales.
Advertising promotion in chinese overseas europe data package sales is necessary for everyone, be it a huge corporation or a small online store. This is the leading tool in attracting potential buyers/clients. Marketers must predict the profit, otherwise any failed advertising campaign can lead the business to ruin. To obtain accurate data, it is simply necessary to calculate the DDR.
It is important to consider the entire volume of expenses on advertising, SEO promotion and other costs. To determine the share of advertising expenses, you need to find out how much money the selected advertising campaign brings to the business.
Nowadays, you can find hundreds of special calculators in search engines that make all calculations related to advertising efficiency automatically. You just need to enter the available figures. There are also applications, but they can be both paid and free. They differ from each other in interface and functionality.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153324
What to consider when calculating the DRR
At first glance, it may seem that calculators are not needed at all, because a marketing specialist only needs to divide one number by another to calculate the DRR indicators. Alas, but everything is not so simple. When calculating, you will have to pay close attention to some important nuances, namely: