Social Media: How to adapt a strategy to changes in Facebook
Posted: Sun Jan 19, 2025 3:46 am
The recent changes that Facebook has implemented have put marketers on alert. After the initial surprise, each brand has decided to get to work to redesign their strategies, with the aim that these modifications affect their plans as little as possible. Do you know how to do it? It's time to analyze it step by step.
Before that, let's remember what these changes are.
Mark Zuckerberg and his team announced a few months ago that they would modify the algorithm of this social network, to show users news from their friends and family first, leaving news from brands and news websites, among other media, in second place.
Of course, this was unpleasant news for digital marketers who use this medium as an important source of promotion. Therefore, it is necessary to redesign the strategy to cope with these changes, as we explain below.
Adapt a strategy to changes on Facebook
First step: content quality
It seems that this important feature will continue to affect the future of each cayman islands mobile phone number list brand and its strategies. Indeed, quality content will allow companies to have a better organic reach and therefore stand out from the competition.
For a long time, many companies have neglected this aspect. Some of them have relied on simple and not always effective resources, such as clickbait links or exaggerated headlines, without quality content to back them up.
Therefore, this aspect must be corrected with these tips:
- Pay attention to the headlines, but also to the content : when you link to a post from your blog on this social network, for example, the public expects you to tell them something exciting or interesting enough to click on the link. Therefore, create expectations from your headline, with data and facts that the reader will have to discover by exploring the content. However, avoid any type of deception or fake news. In other words, the impact of your headline must be backed up with useful, truthful and high-quality information.
-Create exclusive content for this network: short statuses, infographics, and promotional videos are just some of the ideas that you should take advantage of for a content campaign on Facebook. This will help provide your audience with information and answers on the topics that interest them, getting them to share it with their network. Invite them to do so constantly, to generate more followers organically.
Before that, let's remember what these changes are.
Mark Zuckerberg and his team announced a few months ago that they would modify the algorithm of this social network, to show users news from their friends and family first, leaving news from brands and news websites, among other media, in second place.
Of course, this was unpleasant news for digital marketers who use this medium as an important source of promotion. Therefore, it is necessary to redesign the strategy to cope with these changes, as we explain below.
Adapt a strategy to changes on Facebook
First step: content quality
It seems that this important feature will continue to affect the future of each cayman islands mobile phone number list brand and its strategies. Indeed, quality content will allow companies to have a better organic reach and therefore stand out from the competition.
For a long time, many companies have neglected this aspect. Some of them have relied on simple and not always effective resources, such as clickbait links or exaggerated headlines, without quality content to back them up.
Therefore, this aspect must be corrected with these tips:
- Pay attention to the headlines, but also to the content : when you link to a post from your blog on this social network, for example, the public expects you to tell them something exciting or interesting enough to click on the link. Therefore, create expectations from your headline, with data and facts that the reader will have to discover by exploring the content. However, avoid any type of deception or fake news. In other words, the impact of your headline must be backed up with useful, truthful and high-quality information.
-Create exclusive content for this network: short statuses, infographics, and promotional videos are just some of the ideas that you should take advantage of for a content campaign on Facebook. This will help provide your audience with information and answers on the topics that interest them, getting them to share it with their network. Invite them to do so constantly, to generate more followers organically.