Influencer Marketing: 3 Tips to Stay Competitive
Posted: Sun Jan 19, 2025 3:39 am
Influencer marketing is a trend that has enabled successful collaboration between digital media personalities and all kinds of brands. Thanks to this technique, it is possible to attract audience segments that will pay attention to the offer more easily. So, how to stay competitive to achieve great results?
1. Choose your influencer carefully
The first and most important tip is to select the ideal influencer for your strategy. Sometimes it can be tempting to decide to hire someone who is famous and has millions of followers, but who has absolutely nothing to do with your brand and the message it wants to convey to its audience. Therefore, answer these questions to know if you are on the right track:
-How credible is the personality in question? Just because someone has 1, 2 or 10 million followers does not automatically guarantee a good reputation and credibility. Therefore, analyze their work carefully, paying attention to their speech, publications, way of expressing themselves and dealing with followers, as well as the comments of the community in general.
-What is their field of work? As we mentioned above, the influencer's field and their mastery of it will also determine the success of the joint Digital Marketing strategy . Therefore, choose a social media expert if you are the CEO of a content agency, or a sports personality if your company sells clothing and apparel for athletes, among other examples.
-When you interview them, how do you perceive them? Intuition is very important for success. Therefore, you must perceive in the influencer's treatment and responses their sincerity, desire to collaborate on creative projects regardless of payment, as well as their degree of interest in your brand.
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2. Try micro-influencers, before investing large amounts of resources
These personalities are those who have a fan base of between 10,000 and 100,000 followers, enough to undertake collaborations that generate interest, conversions and profits. To choose the best one, follow these tips:
- Conduct a search on social media using terms and hashtags: thanks to tags, you will find personalities with interests similar to your brand. Once you locate their fan pages and other digital platforms, familiarize yourself with their work before making a decision.
3. Design a strategy that considers different types of content
Now that you've chosen your influencer, the next step is to create engaging an canada mobile phone number list d compelling content for each platform. Some ideas to achieve this include:
-Facebook: Live streaming allows for intimate and direct communication with your audience. Take advantage of this resource for influencer strategies, as it can generate more visits than you imagine. In addition, the public will be able to ask the necessary questions to learn more about the aspects that interest them.
-Instagram : Some apps allow you to repost other people's content, which is a great way to start a collaboration on this social network. By giving the appropriate credit, you generate new followers for the sponsored account, but the work shouldn't stop there.
Later, the influencer will have to publish original content related to the brand, whether photographs or videos, in which they express their positive opinion of it, and include a specific recommendation.
-Twitter: the influencer can link to blog posts and YouTube videos in which he or she talks about the brand he or she is collaborating with, mentioning it and using the necessary tags to properly disseminate the information.
-Medium: If you haven't heard of this platform yet, it's worth paying attention to. It's a site for writers with stories worth reading, which will be discovered by select readers, as the site requires a monthly fee to enjoy the content.
A great idea would be for your influencer to join the free writer program, to publish longer and more interesting content related to your brand. This way, your reach could extend beyond what you imagined, with great benefits for both of you.
1. Choose your influencer carefully
The first and most important tip is to select the ideal influencer for your strategy. Sometimes it can be tempting to decide to hire someone who is famous and has millions of followers, but who has absolutely nothing to do with your brand and the message it wants to convey to its audience. Therefore, answer these questions to know if you are on the right track:
-How credible is the personality in question? Just because someone has 1, 2 or 10 million followers does not automatically guarantee a good reputation and credibility. Therefore, analyze their work carefully, paying attention to their speech, publications, way of expressing themselves and dealing with followers, as well as the comments of the community in general.
-What is their field of work? As we mentioned above, the influencer's field and their mastery of it will also determine the success of the joint Digital Marketing strategy . Therefore, choose a social media expert if you are the CEO of a content agency, or a sports personality if your company sells clothing and apparel for athletes, among other examples.
-When you interview them, how do you perceive them? Intuition is very important for success. Therefore, you must perceive in the influencer's treatment and responses their sincerity, desire to collaborate on creative projects regardless of payment, as well as their degree of interest in your brand.
Stay active with Influencer Marketing
2. Try micro-influencers, before investing large amounts of resources
These personalities are those who have a fan base of between 10,000 and 100,000 followers, enough to undertake collaborations that generate interest, conversions and profits. To choose the best one, follow these tips:
- Conduct a search on social media using terms and hashtags: thanks to tags, you will find personalities with interests similar to your brand. Once you locate their fan pages and other digital platforms, familiarize yourself with their work before making a decision.
3. Design a strategy that considers different types of content
Now that you've chosen your influencer, the next step is to create engaging an canada mobile phone number list d compelling content for each platform. Some ideas to achieve this include:
-Facebook: Live streaming allows for intimate and direct communication with your audience. Take advantage of this resource for influencer strategies, as it can generate more visits than you imagine. In addition, the public will be able to ask the necessary questions to learn more about the aspects that interest them.
-Instagram : Some apps allow you to repost other people's content, which is a great way to start a collaboration on this social network. By giving the appropriate credit, you generate new followers for the sponsored account, but the work shouldn't stop there.
Later, the influencer will have to publish original content related to the brand, whether photographs or videos, in which they express their positive opinion of it, and include a specific recommendation.
-Twitter: the influencer can link to blog posts and YouTube videos in which he or she talks about the brand he or she is collaborating with, mentioning it and using the necessary tags to properly disseminate the information.
-Medium: If you haven't heard of this platform yet, it's worth paying attention to. It's a site for writers with stories worth reading, which will be discovered by select readers, as the site requires a monthly fee to enjoy the content.
A great idea would be for your influencer to join the free writer program, to publish longer and more interesting content related to your brand. This way, your reach could extend beyond what you imagined, with great benefits for both of you.