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On the other hand, in B2B, purchasing decisions are not made solely by the person in charge. The product is presented to a large number of employees, and the decision on whether to purchase is made after extensive internal consideration. Therefore, the time from consideration to purchase is naturally long.

Price range
individual can spend is generally lower than that of a company. Therefore, the albania phone number resource price range is set lower in BtoC than in BtoB. Furthermore, in order to make a profit with low-priced products and services, it is necessary to deliver information to many people and increase the number of purchases.

The reason B2C advertisements are all over the streets and on display screens is to spread information so that they can make a sufficient profit even at low price points.

Consumer purchasing criteria
BtoC purchasing criteria are influenced by the individual's emotions and circumstances at the time. Because the purchasing experience is emphasized, it is said that focusing only on the quality of consumption is unlikely to lead to increased sales. On the other hand, in BtoB, multiple people discuss whether there is any benefit to the compan