what else can it do?
Posted: Sat Jan 18, 2025 10:31 am
So what if you want to view them by type of campaign, or source of clickthrough, or media type etc. Do you need to create a new conversion variable for each one? No.
This is where classifications come into play.
You can simply tell SiteCatalyst, through SAINT, that there is additional information that represents the unique campaign code, and using that information, you can view reports and conversions by the extended data, slicing and dicing to your hearts content. Obviously you need to upload that data using the SAINT template, but that’s all pretty straightforward.
So, what else can it do?
Well there’s plenty of things that can be classified.
We’ve used classifications across a broad spectrum of values, including:
Products – the obvious one, classified into uae email list 2.5 million contact leads category, sub category, manufacturer, supplier, etc
Internal promotions – the next most commonly used one, classified in the same way (generally) as external campaigns
External Search Terms – classified against branded or non-branded terms
Internal Search Terms – classified against type of term, such as product, information, support, sales etc
Customers – classified against customer demographics, business segments, locations, products owned, mosaic segment etc.
Behavioural Segments – classified against profile characteristics (such as described in Moving Beyond Business-Based Segmentation)
Videos – classified against genre, length, player etc.
and the list goes on…
If you’re using multiple eVars to capture similar information, or information that is essentially meta-data to do with another eVar, then you should be using SAINT to classify from a single eVar.
And it’s not just eVars that can be classified. Traffic props can be classified too.
Use Hierarchies
I’ve also come across plenty of clients that don’t have the hierarchies configured. To configure hierarchies is very simple using the admin.
The benefit to hierarchies is that they allow you to view rolled-up metrics, and then allow you to drill-down into your chosen hierarchy.
Once you apply a hierarchy to your classifications, your menu structures change to support that hierarchy.
The most common use of hierarchies is within campaign structures, but they apply to all classifications. Below I’ve shown the resulting menu structure for Murdoch’s equivalent of products – courses:
courses_classified
Once you open a report, for instance, Course Area (shown below), you initially see the rolled-up metrics. Once you click on the + sign, you drill into that classification to report on the next level.
course_drilldown
So, if you don’t see the classification drilldown in your menu’s…
classified
…ask your admin to classify as it will surely help in your day to day reporting capability.
This is where classifications come into play.
You can simply tell SiteCatalyst, through SAINT, that there is additional information that represents the unique campaign code, and using that information, you can view reports and conversions by the extended data, slicing and dicing to your hearts content. Obviously you need to upload that data using the SAINT template, but that’s all pretty straightforward.
So, what else can it do?
Well there’s plenty of things that can be classified.
We’ve used classifications across a broad spectrum of values, including:
Products – the obvious one, classified into uae email list 2.5 million contact leads category, sub category, manufacturer, supplier, etc
Internal promotions – the next most commonly used one, classified in the same way (generally) as external campaigns
External Search Terms – classified against branded or non-branded terms
Internal Search Terms – classified against type of term, such as product, information, support, sales etc
Customers – classified against customer demographics, business segments, locations, products owned, mosaic segment etc.
Behavioural Segments – classified against profile characteristics (such as described in Moving Beyond Business-Based Segmentation)
Videos – classified against genre, length, player etc.
and the list goes on…
If you’re using multiple eVars to capture similar information, or information that is essentially meta-data to do with another eVar, then you should be using SAINT to classify from a single eVar.
And it’s not just eVars that can be classified. Traffic props can be classified too.
Use Hierarchies
I’ve also come across plenty of clients that don’t have the hierarchies configured. To configure hierarchies is very simple using the admin.
The benefit to hierarchies is that they allow you to view rolled-up metrics, and then allow you to drill-down into your chosen hierarchy.
Once you apply a hierarchy to your classifications, your menu structures change to support that hierarchy.
The most common use of hierarchies is within campaign structures, but they apply to all classifications. Below I’ve shown the resulting menu structure for Murdoch’s equivalent of products – courses:
courses_classified
Once you open a report, for instance, Course Area (shown below), you initially see the rolled-up metrics. Once you click on the + sign, you drill into that classification to report on the next level.
course_drilldown
So, if you don’t see the classification drilldown in your menu’s…
classified
…ask your admin to classify as it will surely help in your day to day reporting capability.